Los Angeles, CA
Gold's Gym, founded in 1965 by Joe Gold in Venice Beach, California, is an iconic fitness brand known worldwide. Often dubbed the "Mecca of Bodybuilding," it gained fame for its association with legendary bodybuilders like Arnold Schwarzenegger and Lou Ferrigno. Gold's Gym revolutionized the fitness industry by promoting weightlifting and bodybuilding as mainstream activities. Over the decades, it expanded globally, offering state-of-the-art equipment, group classes, and personal training. The legacy of Gold's Gym lies in its pivotal role in popularizing fitness culture, fostering a community for fitness enthusiasts, and inspiring countless individuals to pursue health and strength.
In 2020 Golds Gym started a rebranding process . We were asked to create a global launch campaign under the theme “ Built By Golds “ featuring the industries top athletes and influencers
